SEO Settings for SAM 3.2

Eloise Robinson -

The SEO settings in SAM 3.2 have been enhanced so that they are fully customizable. This means that you have full flexibility as to how you configure these settings.

 Below is a guide on the basic set up of SEO settings in 3.2.

 

Global SEO settings

 Go to: Settings > System Parameters > Layout & site customization > SEO Settings

 These global SEO settings will apply to the entire Bidpath install. They can be overwritten by SEO settings entered specifically at both auction and lot level.

 Lot level > Auction level > Global level

 This means that if you have not entered specific SEO at auction or lot level, your site will still be fully indexed on browsers using your global SEO settings.

 

Auction page title

This is the SEO for the catalogue page. Bear in mind that all catalogues will have different lots so the variables need to be suitable for all auctions here.

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You will see there are a lot of variables available to be used. We recommend that you keep the SEO quite simple and stick to the key information.

{description} will pull any information entered into the ‘Auction information’ field within your auction info tab. To get best results make sure you populate this field with useful, auction specific, descriptive content.

 If you want to make this more specific, you can use Auction level SEO settings and use variables such as {seo_meta_description}, {seo_meta_keywords}, {seo_meta_title}

 These will be pulled from the information you enter in the relevant fields within the Auction info page in SAM.

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Lot page title

This is the SEO applied to all lot pages. This is when you have clicked through from the catalogue to see further information on a specific lot.

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By keeping it simple and pulling the main information via variables you can enable the SEO to be very specific to each lot.

 {auction_name} - is the auction title

{name} - is lot name

{description} - is the lot description

 Again if you want to add more specific keywords per lot for specialist items you can use the ‘meta’ variables.

Eg. By adding {seo_meta_keywords} into the ‘lot page keyword’ field any additional keywords added within the relevant field at lot level will be added into this list.

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Auction listing page title

This is your main ‘Auctions’ page on your Bidpath install. It is essentially your calendar of upcoming auctions. 

Tell the browser what this page is for. Something as simple as this would work well:

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For the page description, write a short description of your company, what sort of auctions you hold, how frequent your auctions are, whether they are timed or live… etc. Anything to describe the content of your Auctions page.

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Enter any keywords relevant to your company. If you are a specialist jewelry auctioneer for example you could add ‘Jewellry Auctions’ as a keyword.

 

Search results page title 

Here you need to tell the browser what the page is used for again.

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Search results page description – this can be a description of your company as above, or it can be more specific and tell the browser exactly what content will show on this page.

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Search results page keywords – this could contain your auction company name, keywords such as ‘Auctions’ ‘Auctioneer’, or something more specific like ‘jewellry’.

 

Signup page

 This is what you will know as the ‘Create account’ page – it is where a bidder enters their basic details in order to create an online account on your Bidpath install.

 Signup title – tell the browser what the page is for:

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Signup description and keywords will be similar to the examples above. It can either be quite a general description or more specific around what the page is used for. Eg:

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Login page

Again, similar concept to the sections above. Instruct the browser what the page is for. Make sure you include your company name – this could be done in plain text as shown below or by using the {account_company} variable.

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Login keywords – Login, Auction, Auctions, Auction Company Name …

 Auction SEO url

 This controls the end of the URL address of the auction. We recommend you don’t over complicate this. {name} would pull the auction title through onto the end of the URL.

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Eg. https://bid.flintsauctions.com/auctions/catalog/id/18/Fine-Photographica-Instruments-of-Science-Medicine

 

 Lot SEO url

 This controls the end of the URL address of the lot. Again, keep this really simple, having {name} on the end would be most effective. {name} will pull the lot name through.

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Lot SEO url can also be configured at lot level. As will all the above settings, the global ones will be overwritten as soon as auction/lot level settings are entered.

Within a lot info page in admin, there is a ‘Lot URL’ field. This can be used if you don’t want to use a variable – if you want it to be more specific.

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This is also a field within your catalogue upload csv – so therefore can be uploaded in bulk.

 

 

 

 

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